Strategic Marketing for Educational InstitutionsPrentice-Hall, 1995 - 484 pagine Here is "the" handbook for academics and practitioners who want to understand what marketing is, how it can contribute to their institutions' greater effectiveness, and how to do it. This revised edition, like its predecessor, provides a solid background in marketing in the context of educational institutions and their essential activities. |
Sommario
The Education Marketplace | 3 |
Providing Quality Service | 31 |
Identifying and Researching Marketing Issues | 65 |
Copyright | |
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Strategic Marketing for Educational Institutions Philip Kotler,Karen F. A. Fox Visualizzazione estratti - 1985 |
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