Practical Radio Writing: The Technique of Writing for Broadcasting Simply and Thoroughly ExplainedLongmans, Green, 1938 - 308 pagine |
Dall'interno del libro
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Pagina v
... advertising and radio program agencies in key cities throughout the country , prepare all advertising announcements and a great many complete scripts ; in the broadcasting companies and local radio sta- tions , salaried writers are ...
... advertising and radio program agencies in key cities throughout the country , prepare all advertising announcements and a great many complete scripts ; in the broadcasting companies and local radio sta- tions , salaried writers are ...
Pagina 265
... advertisement is misleading , there shall be taken into account ( among other things ) not only representations made ... advertising practices . Listeners are more 9. Avoid superlatives in commercial credits . They will sound weak when ...
... advertisement is misleading , there shall be taken into account ( among other things ) not only representations made ... advertising practices . Listeners are more 9. Avoid superlatives in commercial credits . They will sound weak when ...
Pagina 298
... Advertising Agency The advertising agency is the principal market for radio scripts sponsored by national advertisers . Only a few manu- facturers handle the details of advertising through their own offices . The majority of prospective ...
... Advertising Agency The advertising agency is the principal market for radio scripts sponsored by national advertisers . Only a few manu- facturers handle the details of advertising through their own offices . The majority of prospective ...
Sommario
CONTENTS CONSIDERATIONS IN PLANNING A PROGRAM | 1 |
CONTINUITY | 2 |
THE MECHANICS OF RADIO DRAMA | 3 |
Copyright | |
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Practical Radio Writing: The Technique of Writing for Broadcasting Simply ... Katharine Seymour,John Tilden Waite Martin Visualizzazione estratti - 1938 |
Practical Radio Writing: The Technique of Writing for Broadcasting Simply ... Katharine Seymour,John Tilden Waite Martin Visualizzazione estratti - 1938 |
Practical Radio Writing: The Technique of Writing for Broadcasting Simply ... Katherine Seymour,John Tilden Waite Martin Anteprima non disponibile - 2013 |
Parole e frasi comuni
action actors adaptation advertising ANNOUNCER appeal ATWOOD audience Aunt Jane basic broadcast called Captain cast Chapter characters close comedy commercial credits complete continuity Cooper course create dialogue direction director discussed door educational effective electricity elements established experience fact FADING field fire give hear heard HOLMES idea important interest knowledge light lines listeners living look material means medium microphone mind Miss natural never novel opening original particular performance personality Peter planning play plot political prepared presentation radio drama radio writer requires ring river rule scene script selected setting sound sound-effects speech sponsor stage stations story successful sure Susan talk tell thing Thomas tion Uncas usually voice week WHISPER written young