Semiotics: The BasicsRoutledge, 14 giu 2017 - 352 pagine This third edition of the bestselling textbook has been fully revised, continuing to provide a concise introduction to the key concepts of semiotics in accessible and jargon-free language. Demystifying what is a complex, highly interdisciplinary field, key questions covered include: What are signs and codes? What can semiotics teach us about representation and reality? What tools does it offer for analysing texts and cultural practices? With further examples and images and new end of chapter resources, this must-have resource is both the ideal introductory text and an essential reference guide for students at all levels of language and communication, media and cultural studies. |
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2016 Daniel Chandler advertisements alignments analysis arbitrary argues associated basic Claude Lévi-Strauss cognitive communication commutation test concept connotations construction context conventions Cours critics cultural decoding denotation Derrida dimension discourse distinction dominant Ernst Gombrich exist Figure film frame framework function genre Gombrich ibid iconic identify ideological indexical individual instance interpretation intertextuality involves Jakobson language system langue Lévi-Strauss linguistic sign markedness meaning medium metaphor metonymy myths narrative natural notes notion object paradigmatic particular Peirce Peirce’s Peircean Peircean model perception philosopher photograph poststructuralist readers reading realistic reality reference referential reflect relationships represent Roland Barthes Roman Jakobson Saussure Saussure’s Saussurean Saussurean model seen semiology semiosis semiotic square semiotic systems semioticians sense shot sign relations sign systems sign vehicle signified social semiotics stance structuralist structure symbolic synecdoche syntagmatic syntagms television textual theorists theory things tropes Umberto Eco verbal viewer visual words