Positioning: The Battle for Your Mind
Discusses the new, key advertising concept of positioning, explaining ways companies can create a "position" in the client's mind when launching ad campaigns, with many fascinating case histories and helpful pointers.
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Getting Into the Mind
Those Little Ladders In Your Head
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advertising agency airline already American answer approach asked average Avis bank Bayer become beer better brand build called campaign candy Chemical Church cities communication competition competitors concept consumer corporate course creneau developed Duds effective established example expect fact field Ford going happen hard idea important industry initials introduced It's keep known leader leadership leading line extension Long Island look magazine Mailgram matter means Milk million mind Motors move never obvious Pall Mall percent person position problem prospect prospect's mind reason repositioning selling shampoo share simple society started strategy strong successful television there's things tion turn United usually What's Xerox York
Managing for Accountability: Preserving the Public Trust in Public and ...
Kevin P. Kearns
Visualizzazione brani - 1996
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