Influencer MarketingRoutledge, 28 gen 2008 - 256 pagine Influencer Marketing is the most important new approach to marketing in a decade for those professionals at the leading edge of purchasing decision making. It shows that key decision makers in all major markets operate within communities of influencers- because major decisions are too complex and risky to taken in isolation. |
Sommario
1 | |
2 Whats wrong with traditional marketing today? | 11 |
3 How buyers buy | 21 |
4 Decisionmaker ecosystems | 28 |
5 How influence works | 37 |
6 Who are your influencers? | 49 |
7 Identifying and ranking influencers | 67 |
8 Who should evaluate the influencers in your market? | 78 |
13 Evaluating influencer marketing | 129 |
14 Influencer marketing and word of mouth | 138 |
15 Social media the new influence enablers | 147 |
16 Influencing through social media | 164 |
17 Influencing consumers | 177 |
18 Influencers in consumer markets | 189 |
19 How to structure influencer marketing in your organisation | 204 |
20 Making influencer marketing work for your company | 212 |
Altre edizioni - Visualizza tutto
Influencer Marketing: Who Really Influences Your Customers? Duncan Brown,Nick Hayes Anteprima limitata - 2008 |
Influencer Marketing Lecturer in the Department of English Duncan Brown,Nick Hayes Anteprima non disponibile - 2016 |