Economics

Economics is the UK and European adaptation of Greg Mankiw’s classic textbook 'Principles of economics', expertly adapted by Mark Taylor. The authors present economics from the viewpoint of a reader completely new to the subject. The book appeals to the more applied, business-oriented courses. The conversational yet precise writing style is superb for presenting the politics and science of economic theories to tomorrow's decision-makers. The book encourages students to apply an economic way of thinking in their daily lives. Economics is written to provide students with a robust conceptual understanding of the subject using contemporary approaches to theory where possible. It follows the structure of the original book while reflecting European economic structures and institutions and adapting the language and cultural references for a European readership. It mainly uses UK and European case studies, press extracts and the Euro and includes a section devoted to common currency areas and European monetary union.