One Click: Jeff Bezos and the Rise of Amazon.comPenguin, 27 ott 2011 - 240 pagine Amazon's business model is deceptively simple: Make online shopping so easy and convenient that customers won't think twice. It can almost be summed up by the button on every page: "Buy now with one click." Why has Amazon been so successful? Much of it has to do with Jeff Bezos, the CEO and founder, whose unique combination of character traits and business strategy have driven Amazon to the top of the online retail world. Richard Brandt charts Bezos's rise from computer nerd to world- changing entrepreneur. His success can be credited to his forward-looking insights and ruthless business sense. Brandt explains:
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Sommario
Portrait of the Entrepreneur as a Young | |
Jeff Gets a | |
Jeff Discovers the Internet | |
Three Nerds and an Accountant | |
How to Build a Better Bookstore | |
Growing Pains | |
Money to Burn Through | |
The Crash | |
Bezos Bets Big on the Kindle | |
Is Amazon Killing the Bookstore? | |
A Cool Guy with a Funny Laugh | |
But What Kind of Manager Is | |
Head in the Clouds | |
Step by Step Courageously | |
Notes | |
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