Uncommon Grounds: The History of Coffee and How It Transformed Our WorldBasic Books, 9 lug 2019 - 480 pagine The definitive history of the world's most popular drug Uncommon Grounds tells the story of coffee from its discovery on a hill in ancient Abyssinia to the advent of Starbucks. Mark Pendergrast reviews the dramatic changes in coffee culture over the past decade, from the disastrous "Coffee Crisis" that caused global prices to plummet to the rise of the Fair Trade movement and the "third-wave" of quality-obsessed coffee connoisseurs. As the scope of coffee culture continues to expand, Uncommon Grounds remains more than ever a brilliantly entertaining guide to the currents of one of the world's favorite beverages. |
Dall'interno del libro
Risultati 1-5 di 85
Pagina
... consumers often pay a day's Third World wages for a cappuccino. The list of those who make money from coffee doesn't stop in the producing countries. There are the exporters, importers, and roasters. There are the frantic traders in the ...
... consumers often pay a day's Third World wages for a cappuccino. The list of those who make money from coffee doesn't stop in the producing countries. There are the exporters, importers, and roasters. There are the frantic traders in the ...
Pagina
... consumer product, advertised widely throughout the country. In the 1920s and 1930s, national corporations such as Standard Brands and General Foods snapped up major brands and pushed them through radio programs. By the 1950s, coffee was ...
... consumer product, advertised widely throughout the country. In the 1920s and 1930s, national corporations such as Standard Brands and General Foods snapped up major brands and pushed them through radio programs. By the 1950s, coffee was ...
Pagina
... Consumers are becoming more aware of social issues, concerned that their coffee is grown ethically and sustainably. They are also becoming more aware that Fair Trade certifications—which split over philosophical differences between Fair ...
... Consumers are becoming more aware of social issues, concerned that their coffee is grown ethically and sustainably. They are also becoming more aware that Fair Trade certifications—which split over philosophical differences between Fair ...
Pagina
... consumers will welcome a place to enjoy coffee while sitting down and relaxing, as opposed to frequenting the traditional Italian stand-up espresso bar. And many coffee lovers would prefer Howard Schultz to Donald Trump or his ilk as a ...
... consumers will welcome a place to enjoy coffee while sitting down and relaxing, as opposed to frequenting the traditional Italian stand-up espresso bar. And many coffee lovers would prefer Howard Schultz to Donald Trump or his ilk as a ...
Pagina
... consumers and added a quick energy lift to the stimulus of caffeine. Like coffee, sugar was popularized by the Arabs, and its popularity rose along with tea and coffee in the second half of the seventeenth century. Thus, when the French ...
... consumers and added a quick energy lift to the stimulus of caffeine. Like coffee, sugar was popularized by the Arabs, and its popularity rose along with tea and coffee in the second half of the seventeenth century. Thus, when the French ...
Sommario
The American Drink | |
The Great Coffee Wars of the Gilded | |
Hermann Sielcken and Brazilian Valorization | |
The Drug Drink | |
Cuppa | |
BITTER BREWS | |
Robusta Triumphant | |
PART FOUR | |
The Black Frost | |
The Specialty Revolution | |
The Starbucks Experience | |
Final Grounds | |
PART | |
Growing Pains | |
Making the World Safe for Coffee | |
Selling an Image in the Jazz | |
Burning Beans Starving Campesinos | |
Showboating the Depression | |
Photos | |
Discover More | |
How to Brew the Perfect | |
List of Interviews | |
Praise for Uncommon Grounds | |
Altre edizioni - Visualizza tutto
Uncommon Grounds: The History of Coffee and how it Transformed Our World Mark Pendergrast Anteprima non disponibile - 2019 |
Uncommon Grounds: The History of Coffee and How It Transformed Our World Mark Pendergrast Anteprima non disponibile - 2019 |
Parole e frasi comuni
advertising African Alfred Peet American Coffee arabica Arbuckle Ariosa began beverage blend bought brand Brazil Brazilian Brazilian coffee brew Café caffeine campaign Central America cents a pound Chase & Sanborn coffee beans Coffee Company coffee exports coffee growers coffee industry coffee prices Coffee Roasters Coffee Trade Journal coffee-growing coffee’s coffeehouses Colombian consumers Costa Rica country’s crop cup of coffee customers decade drink El Salvador espresso European Fair Trade farmers farms firm flavor Folgers Foods German green coffee Guatemala harvest Havemeyer Hermann Sielcken Hills Brothers Howard Schultz instant coffee labor Latin America Maxwell House million bags Nescafé Nestlé opened Paulo percent plant plantations Post Postum Procter & Gamble profit quota retail roasted coffee robusta Salvador São Paulo Schoenholt Schultz sell sold specialty coffee Starbucks sugar taste Tea & Coffee took trees U.S. coffee United valorized coffee women wrote York Yuban