Synectics: The Development of Creative Capacity |
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Pagina 14
Such model building is vital to the success of a new product or invention program
. ... in our culture because conceptualizes usually attain the status of
administrators, and administrators keep their suitcoats on; they don't build
working models.
Such model building is vital to the success of a new product or invention program
. ... in our culture because conceptualizes usually attain the status of
administrators, and administrators keep their suitcoats on; they don't build
working models.
Pagina 99
B : What you have to do is build into the coral the wish to become a road . E : We
need synthetic coral . . . I like that " build in ” business . Glue has a built - in desire
to hold something together . This desire is put in at the factory and released for ...
B : What you have to do is build into the coral the wish to become a road . E : We
need synthetic coral . . . I like that " build in ” business . Glue has a built - in desire
to hold something together . This desire is put in at the factory and released for ...
Pagina 104
You ' d have to build into the paint , at the factory , an affinity for wood . D : And
you ' d have to build in another " wish ” . . . a wish to be evenly spread B : Can you
do anything with that , Dr . E ? E : Not really . . . it ' s too far out for me . D : All right
...
You ' d have to build into the paint , at the factory , an affinity for wood . D : And
you ' d have to build in another " wish ” . . . a wish to be evenly spread B : Can you
do anything with that , Dr . E ? E : Not really . . . it ' s too far out for me . D : All right
...
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Sommario
Acknowledgments | 3 |
THE OPERATIONAL MECHANISMS | 33 |
SYNECTICS IN THE INDUSTRIAL MODEL | 57 |
Copyright | |
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ability accept activity actual Analogy apparent artist attempt become build candidate client closed commonplace concept concrete conscious constructive continually course creative process described developed Direct effective effort elements example experience fact familiar Fantasy feeling force function give given hand hold human idea identified imagination implied increase individual industrial insight interview intuition invention involved irrelevant kind language lead learned logical London look mean mechanisms metaphor mind nature Object observed operational paint person phase play possible potential practice present Press problem psychological response result roof selection sense sessions solution solving spring strange success Symbolic Synectics group Synectics theory Synectors tapes technical technique theory things thought tion turn understand understood University viewpoint whole York