The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

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Routledge, 26 mag 2010 - 448 pagine
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The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
 

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Indice

Preface
1
PERSUASION IN AMERICAN SOCIETY
2
Functions and Consequences
Functionsand Consequences
4
Part
Applying Theoryto
Personality and Persuasion
Cognitive Dissonance Theory
Interpersonal Persuasion
Part
Advertising
Advertising
Communication Campaigns

Processing Persuasive Communications
Source Factors in Persuasion
Source Factors in Persuasion
Communication Campaigns
References
Copyright

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Informazioni sull'autore (2010)

Richard M. Perloff is Professor and Director of the School of Communication at Cleveland State University. He has taught at Cleveland State University for 30 years. Prior to that, he received his Ph.D. in mass communications at the University of Wisconsin-Madison and completed a postdoctoral fellowship in social psychology and communication at Ohio State University. Dr. Perloff has written books on persuasion, political communication, and applications of social science to the AIDS crisis. A Fellow of the Midwest Association for Public Opinion Research, he is nationally known for scholarship on perceptions of media effects.

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