The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century

Copertina anteriore
Routledge, 26 mag 2010 - 448 pagine
The Dynamics of Persuasion provides a comprehensive and up-to-date introduction to persuasive communication and attitude change. Offering a thorough discussion of classic and contemporary theories of persuasion, this text explores the structure and functions of attitudes, consistency between attitude and behavior, and issues in attitude measurement.
 

Sommario

Preface
1
PERSUASION IN AMERICAN SOCIETY
2
Functions and Consequences
Functionsand Consequences
4
Part
Applying Theoryto
Personality and Persuasion
Cognitive Dissonance Theory
Interpersonal Persuasion
Part
Advertising
Advertising
Communication Campaigns

Processing Persuasive Communications
Source Factors in Persuasion
Source Factors in Persuasion
Communication Campaigns
References
Copyright

Altre edizioni - Visualizza tutto

The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First ...
Richard M. Perloff
Anteprima limitata - 2010

Parole e frasi comuni

abortion advertising African­American Ajzen American andthe approach argue asked attitude–behavior attractiveness Barack Obama behavior beliefs campaigns candidate capital punishment change attitudes chapter cigarettes coercion cognitive dissonance colleagues communicator’s complex compliance­gaining condoms convince credibility discussed dissonance drugs effects ego­involved Elaboration Likelihood Model emotional emphasize ethical evaluation evidence example experience factors favorable fear appeals feelings Fishbein functions Guttman scale Heaven’s Gate human individual’s individuals influence attitudes interpersonal inthe involvement issue language Likert scale marketing message arguments Milgram mind motivation movie need for cognition negative Nike norms ofthe onthe people’s peoplewho perceived percent peripheral person perspective persuader’s persuasive communication persuasive message political positive predict psychological questions responses role scholars self­monitors situations sleeper effect smoking social social judgment theory strategies strong attitudes subliminal suggests techniques television thatthe themessage theory theyare tothe values voters What’s withthe women

Informazioni sull'autore (2010)

Richard M. Perloff is Professor and Director of the School of Communication at Cleveland State University. He has taught at Cleveland State University for 30 years. Prior to that, he received his Ph.D. in mass communications at the University of Wisconsin-Madison and completed a postdoctoral fellowship in social psychology and communication at Ohio State University. Dr. Perloff has written books on persuasion, political communication, and applications of social science to the AIDS crisis. A Fellow of the Midwest Association for Public Opinion Research, he is nationally known for scholarship on perceptions of media effects.

Informazioni bibliografiche

TitoloThe Dynamics of Persuasion: Communication and Attitudes in the Twenty-First Century
Routledge Communication Series
AutoreRichard M. Perloff
Edizione4, riveduta
EditoreRoutledge, 2010
ISBN113520392X, 9781135203924
Lunghezza448 pagine
  
Esporta citazioneBiBTeX EndNote RefMan