Green to Gold: How Smart Companies Use Environmental Strategy to Innovate, Create Value, and Build Competitive AdvantageYale University Press, 1 gen 2006 - 366 pagine This book explains what every executive should know to manage the environmental challenges facing society and the business world. Based on the authors' rich experience with forward-thinking companies around the world, Green to Gold demonstrates how corporations create value by building environmental thinking into their overall business strategies. Daniel C. Esty and Andrew S. Winston provide clear 'how to' advice for making sense of environmental challenges, and they offer detailed case examples of how companies achieve both environmental and business success--establishing an eco-advantage in the marketplace. Green to Gold is written for executives at all levels and businesses of all kinds. It guides the business leader through pollution and natural resource management issues and the growing pressure from outside stakeholders to strive for 'sustainability'. While highlighting successful strategies, Esty and Winston also examine why environmental initiatives may fail despite best intentions. With practical suggestions for incorporating environmental thinking into core business strategy, and with a clear focus on execution--not legalisms, platitudes and abstractions--Esty and Winston present a thoughtful, pragmatic roadmap that shows how companies can use environmental pressures and responsibilities to spark innovation and drive growth. |
Sommario
EcoAdvantage | 7 |
Natural Drivers of the Green Wave | 30 |
Whos Behind the Green Wave? | 65 |
Strategies for Building EcoAdvantage | 101 |
Managing the Downside | 105 |
Building the Upside | 122 |
What WaveRiders Do | 143 |
The EcoAdvantage Mindset | 145 |
Putting It All Together | 235 |
Why Environmental Initiatives Fail | 237 |
Taking Action | 262 |
EcoAdvantage Strategy | 283 |
Additional Resources | 307 |
Methodological Overview | 311 |
Most Relevant Tools for Each Greento Gold Play | 317 |
Notes | 321 |
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Alcan Apollo 13 biodiversity brand build challenges Chapter chemicals Chiquita climate change company's competitive advantage conversation with author corporate costs create customers Cycle Assessment developed DuPont Eco-Advantage Eco-Advantage Mindset eco-efficiency Eco-Tracking ecomagination employees energy environment environmental environmental impact environmental issues environmental lens environmental management environmental performance environmental problems environmental strategy environmental thinking Equator Principles executives FedEx Kinko's focus footprint Forest fuel global goals Green Wave Green-to-Gold Plays greenhouse gas greenhouse gas emissions Herman Miller IKEA Industrial Ecology industry initiatives innovation intangible interview by author investment launched leaders look McDonald's metrics million NGOs operations opportunities pany partner partnerships percent players pollution potential pressure Rainforest Alliance recycling redesign reduce regulations regulatory risk Rohner ronmental Shell stakeholders suppliers supply chain sustainability Timberland toxic Toyota track Unilever value chain vironmental Wal-Mart waste WaveRiders