Sprint: How to Solve Big Problems and Test New Ideas in Just Five DaysSimon and Schuster, 8 mar 2016 - 274 pagine NEW YORK TIMES BESTSELLER From the authors of Click and former Google Ventures partners, Sprint presents a unique five-day process for solving tough problems, proven at more than a hundred companies. Entrepreneurs and leaders face big questions every day: What’s the most important place to focus your effort, and how do you start? What will your idea look like in real life? How many meetings and discussions does it take before you can be sure you have the right solution? Now there’s a surefire way to answer these important questions: the Design Sprint, created at Google by Jake Knapp. This method is like fast-forwarding into the future, so you can see how customers react before you invest all the time and expense of creating your new product, service, or campaign. In a Design Sprint, you take a small team, clear your schedules for a week, and rapidly progress from problem, to prototype, to tested solution using the step-by-step five-day process in this book. A practical guide to answering critical business questions, Sprint is a book for teams of any size, from small startups to Fortune 100s, from teachers to nonprofits. It can replace the old office defaults with a smarter, more respectful, and more effective way of solving problems that brings out the best contributions of everyone on the team—and helps you spend your time on work that really matters. |
Sommario
Preface | 1 |
Monday | 10 |
Thursday | 11 |
Set the Stage | 17 |
Get a Decider a Facilitator and a diverse team | 38 |
Start at the End | 53 |
Ask the Experts | 68 |
Interview your teammates and other experts | 83 |
Decide | 127 |
Choose the best solutions without groupthink | 143 |
Fake it | 165 |
Build a façade instead of a product | 183 |
Get big insights from just five customers | 201 |
Ask the right questions | 216 |
Frequently Asked Questions | 251 |
Image Credits | 265 |
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Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Jake Knapp,John Zeratsky,Braden Kowitz Anteprima limitata - 2016 |
Sprint: How to Solve Big Problems and Test New Ideas in Just Five Days Jake Knapp,John Zeratsky,Braden Kowitz Anteprima non disponibile - 2016 |
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3D print afternoon answer Apollo 13 Ask the Experts baristas Blue Bottle Coffee Bot Team Bottle's Braden brainstorm building cafés challenge choose Craigslist Crazy Decider decision dot stickers electronic medical records engineers explain Facilitator fake Flatiron focus Friday Friday's test Gene Kranz Google guest heat map important interviews iPad Jake James long-term goal look Marie Tharp marketing match Michael Mid-Ocean Ridge minutes Monday Ocean's Eleven okay oncologists online store paper patients person problem prototype and test realistic prototype robot run a sprint Savioke Savioke's screen short-term memory Slack solution sketches sprint process sprint questions sprint room sprint team standout ideas startups sticky notes storyboard straw poll supervotes talk target customers team's Tenacious Tour there's Thursday timer tomers Tuesday votes Wednesday whiteboard write
