Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
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Pagina 143
... Caribbean . Who wants to go to Fairbanks in the wintertime to check out the plant ? The competition Looking at the Caribbean from a tourist's point 143.
... Caribbean . Who wants to go to Fairbanks in the wintertime to check out the plant ? The competition Looking at the Caribbean from a tourist's point 143.
Pagina 144
... Caribbean from a tourist's point of view , there are four major competitors to Jamaica : the Bahamas , Puerto Rico , the U.S. Virgin Islands , and Bermuda . Each of these des- tinations draws more visitors a year than Jamaica . What ...
... Caribbean from a tourist's point of view , there are four major competitors to Jamaica : the Bahamas , Puerto Rico , the U.S. Virgin Islands , and Bermuda . Each of these des- tinations draws more visitors a year than Jamaica . What ...
Pagina 147
The Battle for Your Mind Al Ries, Jack Trout. widely viewed as a Caribbean Ronald Reagan , but " he is really the Jimmy Carter of Jamaica , " a Rockefeller aide told The Wall Street Journal . " He's the person who gets involved in every ...
The Battle for Your Mind Al Ries, Jack Trout. widely viewed as a Caribbean Ronald Reagan , but " he is really the Jimmy Carter of Jamaica , " a Rockefeller aide told The Wall Street Journal . " He's the person who gets involved in every ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York