Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
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Pagina 14
... Chevrolet ? About Chevrolet engines , transmissions , tires ? About the seats , upholstery , steering ? Be honest . How many Chevrolet models are you familiar with ? And do you know the differences between them ? Confus- ing , isn't it ...
... Chevrolet ? About Chevrolet engines , transmissions , tires ? About the seats , upholstery , steering ? Be honest . How many Chevrolet models are you familiar with ? And do you know the differences between them ? Confus- ing , isn't it ...
Pagina 45
... Chevrolet were locked in a head - to - head battle . Then Chevrolet took the lead in 1931 . In the model years since , including dislocations caused by depression and wars , Chevrolet has lost the lead only four times to Ford . The time ...
... Chevrolet were locked in a head - to - head battle . Then Chevrolet took the lead in 1931 . In the model years since , including dislocations caused by depression and wars , Chevrolet has lost the lead only four times to Ford . The time ...
Pagina 71
... ( Chevrolet ) or the daughter of your Paris representative ( Mercedes ) . What worked in the past won't necessarily work now or in the future . In the past when there were fewer products , when the volume of communication was lower , the ...
... ( Chevrolet ) or the daughter of your Paris representative ( Mercedes ) . What worked in the past won't necessarily work now or in the future . In the past when there were fewer products , when the volume of communication was lower , the ...
Sommario
Introduction | 1 |
The Assault on the Mind | 11 |
Getting Into the Mind | 19 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York