Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
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Pagina 161
... Citibank 6.1 Long Island Trust . 5.4 Full range of services Chemical .. 7.7 Citibank 7.7 Chase Manhattan 7.6 National Bank of North America 7.4 European American 7.3 Long Island Trust . 7.0 Quality of service Chemical .. Citibank ...
... Citibank 6.1 Long Island Trust . 5.4 Full range of services Chemical .. 7.7 Citibank 7.7 Chase Manhattan 7.6 National Bank of North America 7.4 European American 7.3 Long Island Trust . 7.0 Quality of service Chemical .. Citibank ...
Pagina 163
... Citibank N.A. sign . To a big city bank , a branch in Nassau isn't necessarily your Nassau . Chances are it will turn out to be in the Bahamas . It's one of the favorite locations of the big city banks . In fact , the multina- tional ...
... Citibank N.A. sign . To a big city bank , a branch in Nassau isn't necessarily your Nassau . Chances are it will turn out to be in the Bahamas . It's one of the favorite locations of the big city banks . In fact , the multina- tional ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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