Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 11
Pagina 44
... Kodak was going to cream Polaroid when the Rochester colossus got into the instant camera business . Far from it . Kodak managed to take only a small share , at the expense of a substantial loss in its conventional camera business ...
... Kodak was going to cream Polaroid when the Rochester colossus got into the instant camera business . Far from it . Kodak managed to take only a small share , at the expense of a substantial loss in its conventional camera business ...
Pagina 50
... Kodak to Kodak , right ? Well , they haven't dropped the other shoe yet . 50 Positioning of a Leader.
... Kodak to Kodak , right ? Well , they haven't dropped the other shoe yet . 50 Positioning of a Leader.
Pagina 74
... Kodak , and Xerox ? One of the things that makes positioning thinking difficult for many people is the failure to understand the role of timing . The first company into the mind with a new product or new idea is going to become famous ...
... Kodak , and Xerox ? One of the things that makes positioning thinking difficult for many people is the failure to understand the role of timing . The first company into the mind with a new product or new idea is going to become famous ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York