Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 9
Pagina 173
... Stowe , the problem is greatly simplified . Stowe is already well known . " Stowe is for me the essential East- ern ski village , ” said Advertising Age columnist James Brady , " the way Aspen is out west or Val d'Isere is in France or ...
... Stowe , the problem is greatly simplified . Stowe is already well known . " Stowe is for me the essential East- ern ski village , ” said Advertising Age columnist James Brady , " the way Aspen is out west or Val d'Isere is in France or ...
Pagina 174
... Stowe . The situation seemed to call for the outside expert , the person who could supply the credibility to bring a comparison claim to life . The top 10 ski resorts in the world The noted ski and travel writer , Abby Rand , supplied ...
... Stowe . The situation seemed to call for the outside expert , the person who could supply the credibility to bring a comparison claim to life . The top 10 ski resorts in the world The noted ski and travel writer , Abby Rand , supplied ...
Pagina 174
... Stowe. The situation seemed to call for the outside expert, the person who could supply the credibility to bring a comparison claim to life. The top 10 ski resorts in the world The noted ski and travel writer, Abby Rand, supplied the ...
... Stowe. The situation seemed to call for the outside expert, the person who could supply the credibility to bring a comparison claim to life. The top 10 ski resorts in the world The noted ski and travel writer, Abby Rand, supplied the ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York