Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 18
Pagina 78
... York bank was named Young J. Boozer . Once when a customer asked to speak to " Young Boozer , " he was told by the switchboard operator , " We have a lot of them around here . Which one do you want to talk to ? " Hubert and Elmer in the ...
... York bank was named Young J. Boozer . Once when a customer asked to speak to " Young Boozer , " he was told by the switchboard operator , " We have a lot of them around here . Which one do you want to talk to ? " Hubert and Elmer in the ...
Pagina 174
... York City ) has to drive an hour or two longer to get to Stowe . One of the functions of the advertising is to promise the skier a reward for the longer drive . “ One of the top 10 ski resorts in the world " is a classic posi- tioning ...
... York City ) has to drive an hour or two longer to get to Stowe . One of the functions of the advertising is to promise the skier a reward for the longer drive . “ One of the top 10 ski resorts in the world " is a classic posi- tioning ...
Pagina 197
... York ( the No. 1 scotch - drinking area of the country ) , you can roll out the prod- uct to the rest of the U.S.A. 5. Can you stick it out ? You can think of our overcommunicated society as a constant crucible of change . As one idea ...
... York ( the No. 1 scotch - drinking area of the country ) , you can roll out the prod- uct to the rest of the U.S.A. 5. Can you stick it out ? You can think of our overcommunicated society as a constant crucible of change . As one idea ...
Sommario
Introduction | 1 |
The Assault on the Mind | 11 |
Getting Into the Mind | 19 |
Copyright | |
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