Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 16
Pagina 37
... asked a farmer for directions to a nearby town . The farmer replied , " Well , you go down the road for a mile , turn left at the fork . No , that won't work . " " You turn around and drive for half a mile till you hit a stop sign ...
... asked a farmer for directions to a nearby town . The farmer replied , " Well , you go down the road for a mile , turn left at the fork . No , that won't work . " " You turn around and drive for half a mile till you hit a stop sign ...
Pagina 78
... asked to speak to " Young Boozer , " he was told by the switchboard operator , " We have a lot of them around here . Which one do you want to talk to ? " Hubert and Elmer in the sky The name is the first point of contact between the ...
... asked to speak to " Young Boozer , " he was told by the switchboard operator , " We have a lot of them around here . Which one do you want to talk to ? " Hubert and Elmer in the sky The name is the first point of contact between the ...
Pagina 175
... Delaware Closed Today , " reported Mr. Funt . " Motorists didn't question it . Instead they asked , ' Is Jersey open ? " " 22 Positioning the Catholic Church This book could have been Positioning a Ski Resort : Stowe 175.
... Delaware Closed Today , " reported Mr. Funt . " Motorists didn't question it . Instead they asked , ' Is Jersey open ? " " 22 Positioning the Catholic Church This book could have been Positioning a Ski Resort : Stowe 175.
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York