Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 47
Pagina 58
... brand , the more successful it would be . So what's the largest - selling brand of perfume in the world ? No , it's not Arpege or Chanel No. 5. It's Revlon's Charlie . The first brand to try a masculine name complete with pantsuit ads ...
... brand , the more successful it would be . So what's the largest - selling brand of perfume in the world ? No , it's not Arpege or Chanel No. 5. It's Revlon's Charlie . The first brand to try a masculine name complete with pantsuit ads ...
Pagina 103
The Battle for Your Mind Al Ries, Jack Trout. " Generic " brand names are , of course , close to the edge , so they ... name is very efficient . One word serves in place of two . When you have a generic brand name , you can afford to ...
The Battle for Your Mind Al Ries, Jack Trout. " Generic " brand names are , of course , close to the edge , so they ... name is very efficient . One word serves in place of two . When you have a generic brand name , you can afford to ...
Pagina 108
... brand of bubble gum , it's likely to become the largest - selling brand of chewing gum of any type . What's an ... name . " We've already got the best name in the battery busi- ness , " they said . But to hedge their bets , the Union ...
... brand of bubble gum , it's likely to become the largest - selling brand of chewing gum of any type . What's an ... name . " We've already got the best name in the battery busi- ness , " they said . But to hedge their bets , the Union ...
Sommario
Introduction | 1 |
The Assault on the Mind | 11 |
Getting Into the Mind | 19 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York