Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 5
Pagina 156
... cities were Boston , Chicago , Houston , Los Angeles , Philadelphia , and San Fran- cisco . All big , important communication centers . Who won ? Actually both ... cities Low - cost Telegram cities 156 Positioning a Service : Mailgram.
... cities were Boston , Chicago , Houston , Los Angeles , Philadelphia , and San Fran- cisco . All big , important communication centers . Who won ? Actually both ... cities Low - cost Telegram cities 156 Positioning a Service : Mailgram.
Pagina 157
... cities 27 % 23 % Statistically , not much difference . This indicates that the test market cities were pretty evenly matched . In other words , about one - fourth of the market already knew about the Mailgram service . After the ...
... cities 27 % 23 % Statistically , not much difference . This indicates that the test market cities were pretty evenly matched . In other words , about one - fourth of the market already knew about the Mailgram service . After the ...
Pagina 197
... cities . If you become successful in one location , you can always roll out the program to other places . Provided the first location is appropriate . If you can become the No. 1 scotch in New York ( the No. 1 scotch - drinking area of ...
... cities . If you become successful in one location , you can always roll out the program to other places . Provided the first location is appropriate . If you can become the No. 1 scotch in New York ( the No. 1 scotch - drinking area of ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York