Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 38
Pagina 1
... communication itself is the problem . We have become the world's first overcommunicated society . Each year , we send more and receive less . A new approach to communication This book has been written about a new approach to commu ...
... communication itself is the problem . We have become the world's first overcommunicated society . Each year , we send more and receive less . A new approach to communication This book has been written about a new approach to commu ...
Pagina 7
... communication iceberg . We communicate with each other in a wide variety of bewildering ways . And in a geometrically increasing volume . The medium may not be the message , but it does seriously affect the message . Instead of a ...
... communication iceberg . We communicate with each other in a wide variety of bewildering ways . And in a geometrically increasing volume . The medium may not be the message , but it does seriously affect the message . Instead of a ...
Pagina 8
... communication . Only when you appreciate the nature of the problem can you understand the solution . When you want to communicate the advantages of a politi- cal candidate or a product or even yourself , you must turn things inside out ...
... communication . Only when you appreciate the nature of the problem can you understand the solution . When you want to communicate the advantages of a politi- cal candidate or a product or even yourself , you must turn things inside out ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
11 sezioni non visualizzate
Altre edizioni - Visualizza tutto
Parole e frasi comuni
airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York