Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 19
Pagina 6
... consumer with less than a half cent of advertising , spread out over 365 days - a consumer already exposed to $ 376.61 % 1⁄2 worth of other advertising . In our overcommunicated society , to talk about the " impact " of your advertising ...
... consumer with less than a half cent of advertising , spread out over 365 days - a consumer already exposed to $ 376.61 % 1⁄2 worth of other advertising . In our overcommunicated society , to talk about the " impact " of your advertising ...
Pagina 51
... Consumer Pro- tection Agency , a name that would also take advantage of a cur- rent hot topic . Leaders can also ... consumer adver- tising . Today roughly 40 percent of its advertising volume is in consumer products . Leadership is not ...
... Consumer Pro- tection Agency , a name that would also take advantage of a cur- rent hot topic . Leaders can also ... consumer adver- tising . Today roughly 40 percent of its advertising volume is in consumer products . Leadership is not ...
Pagina 106
... consumer paper products . But Scott was weak where they thought they were strong . Scot Towels , ScotTissue , Scotties , Scotkins , even BabyScott diapers . All of these names undermine the Scott foundation . The more products hung on ...
... consumer paper products . But Scott was weak where they thought they were strong . Scot Towels , ScotTissue , Scotties , Scotkins , even BabyScott diapers . All of these names undermine the Scott foundation . The more products hung on ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York