Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 42
Pagina 50
... course , is change . The New York Central Railroad was not only the leading railroad in the twenties , it was also the bluest of blue - chip stocks . Several mergers later , the Penn Central ( as it is called today ) is an anemic relic ...
... course , is change . The New York Central Railroad was not only the leading railroad in the twenties , it was also the bluest of blue - chip stocks . Several mergers later , the Penn Central ( as it is called today ) is an anemic relic ...
Pagina 94
... course , it's not there . MCI Tele- communications is 48 pages away where it has to compete with seven other companies that incorporate MCI in their names . ( Following standard rules of alphabetizing a list of names , the phone company ...
... course , it's not there . MCI Tele- communications is 48 pages away where it has to compete with seven other companies that incorporate MCI in their names . ( Following standard rules of alphabetizing a list of names , the phone company ...
Pagina 108
... course , the longer - lasting alkaline batteries . P. R. Mallory saw the opportunity and introduced the Dur- acell alkaline battery in a distinctive black and gold case . The folks at Union Carbide pooh - poohed the idea of a new name ...
... course , the longer - lasting alkaline batteries . P. R. Mallory saw the opportunity and introduced the Dur- acell alkaline battery in a distinctive black and gold case . The folks at Union Carbide pooh - poohed the idea of a new name ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York