Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 43
Pagina 8
... going to learn about that person in the next 5 years . Since so little material about your candidate is ever going to get into the mind of the voter , your job is really not a “ com- munication " project in the ordinary meaning of the ...
... going to learn about that person in the next 5 years . Since so little material about your candidate is ever going to get into the mind of the voter , your job is really not a “ com- munication " project in the ordinary meaning of the ...
Pagina 41
... going to benefit much from hard work . The problem is not what , but when , The extra effort , if it is going to be of much help , should be applied early to establish the precious posture of product leadership . With it , everything is ...
... going to benefit much from hard work . The problem is not what , but when , The extra effort , if it is going to be of much help , should be applied early to establish the precious posture of product leadership . With it , everything is ...
Pagina 187
... going ? Or more impolitely , is it going anywhere at all ? Too many good people have taken their good prospects and locked them into situations that are doomed to failure . But fail- ure at least gives you a second chance . Even worse ...
... going ? Or more impolitely , is it going anywhere at all ? Too many good people have taken their good prospects and locked them into situations that are doomed to failure . But fail- ure at least gives you a second chance . Even worse ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York