Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 21
Pagina 62
... idea or product into the mind , you must first move an old one out . " The world is round , " said Christopher ... idea is overturned , selling the new idea is often ludicrously simple . As a matter of fact , people will often actively ...
... idea or product into the mind , you must first move an old one out . " The world is round , " said Christopher ... idea is overturned , selling the new idea is often ludicrously simple . As a matter of fact , people will often actively ...
Pagina 189
... idea . On the night before he died , Victor Hugo wrote in his diary , " Nothing , not all the armies of the world , can stop an idea whose time has come . " Everyone knows that an idea can take you to the top faster than anything else ...
... idea . On the night before he died , Victor Hugo wrote in his diary , " Nothing , not all the armies of the world , can stop an idea whose time has come . " Everyone knows that an idea can take you to the top faster than anything else ...
Pagina 190
... ideas . If you wait until an idea is ready to be accepted , it's too late . Someone else will have preempted it . Or in the in - out vocabulary of a few years ago : Anything definitely in is already on its way out . To ride the " idea ...
... ideas . If you wait until an idea is ready to be accepted , it's too late . Someone else will have preempted it . Or in the in - out vocabulary of a few years ago : Anything definitely in is already on its way out . To ride the " idea ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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