Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
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Pagina 39
... industry . Pointing out that his company had already invested “ far more to develop a strong position in the computer industry than we have ever put into any previous business venture , " including color TV , Mr. Sar- noff said that the ...
... industry . Pointing out that his company had already invested “ far more to develop a strong position in the computer industry than we have ever put into any previous business venture , " including color TV , Mr. Sar- noff said that the ...
Pagina 42
... industry . Invariably , every industry has a strong leader ( IBM in computers , Xerox in cop- iers , and General Motors in automobiles ) and a host of also- rans . If one can understand the role of positioning in the com- puter industry ...
... industry . Invariably , every industry has a strong leader ( IBM in computers , Xerox in cop- iers , and General Motors in automobiles ) and a host of also- rans . If one can understand the role of positioning in the com- puter industry ...
Pagina 87
... Industries , CF Industries , CPC International , EG & G , FMC , GAF , IC Industries , ITT , LTV , MEI , NCR , NL Industries , NVF , PPG Industries , SCM , TRW , and VF . These are not two - bit companies . All are currently on For ...
... Industries , CF Industries , CPC International , EG & G , FMC , GAF , IC Industries , ITT , LTV , MEI , NCR , NL Industries , NVF , PPG Industries , SCM , TRW , and VF . These are not two - bit companies . All are currently on For ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York