Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
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Pagina 134
... laser . There are laser printers , laser typesetters , laser memory systems . Furthermore , the laser is making a name for itself in many other places . In communication , the laser is beginning to replace satellites . In the hospital , the ...
... laser . There are laser printers , laser typesetters , laser memory systems . Furthermore , the laser is making a name for itself in many other places . In communication , the laser is beginning to replace satellites . In the hospital , the ...
Pagina 135
... laser network . AT & T is laying down a transatlantic laser link . GTE is bouncing laser beams off the moon . In the consumer field , there is the laser videodisk player . The laser audiodisk player . And the laser everything disk which ...
... laser network . AT & T is laying down a transatlantic laser link . GTE is bouncing laser beams off the moon . In the consumer field , there is the laser videodisk player . The laser audiodisk player . And the laser everything disk which ...
Pagina 136
... lasers , which are perceived to be on the leading edge of technology . Lasography is the one concept that takes advantage of Xerox's position and broadens it to include the next generation of products . In the positioning game you can't ...
... lasers , which are perceived to be on the leading edge of technology . Lasography is the one concept that takes advantage of Xerox's position and broadens it to include the next generation of products . In the positioning game you can't ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York