Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
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Pagina 43
... leaders . But most companies don't want to be an also - ran , successful or not . They want to be a leader like Hertz or Coke . So how do you get to be the leader ? Actually it's quite sim- ple . Remember Charles Lindbergh and Neil ...
... leaders . But most companies don't want to be an also - ran , successful or not . They want to be a leader like Hertz or Coke . So how do you get to be the leader ? Actually it's quite sim- ple . Remember Charles Lindbergh and Neil ...
Pagina 44
The Battle for Your Mind Al Ries, Jack Trout. The failures of leaders Yet when the shoe is on the other foot , when a marketing leader isn't first in a new category , the new product is usually an also- ran . Coca - Cola is a gigantic ...
The Battle for Your Mind Al Ries, Jack Trout. The failures of leaders Yet when the shoe is on the other foot , when a marketing leader isn't first in a new category , the new product is usually an also- ran . Coca - Cola is a gigantic ...
Pagina 47
... leader . The essential ingredient in securing the leadership position is getting into the mind first . The essential ingredient in keeping that position is reinforcing the original concept . Coca - Cola is the standard by which all ...
... leader . The essential ingredient in securing the leadership position is getting into the mind first . The essential ingredient in keeping that position is reinforcing the original concept . Coca - Cola is the standard by which all ...
Sommario
Introduction | 1 |
The Assault on the Mind | 11 |
Getting Into the Mind | 19 |
Copyright | |
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