Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 10
Pagina 44
... leading brand has the advantage . On an airplane flight , for example , the airline will often stock one brand of cola , one brand of ginger ale , one brand of beer , etc. On your next flight , see if the three brands aren't Coke ...
... leading brand has the advantage . On an airplane flight , for example , the airline will often stock one brand of cola , one brand of ginger ale , one brand of beer , etc. On your next flight , see if the three brands aren't Coke ...
Pagina 58
... brand , the more successful it would be . So what's the largest - selling brand of perfume in the world ? No , it's not Arpege or Chanel No. 5. It's Revlon's Charlie . The first brand to try a masculine name complete with pantsuit ads ...
... brand , the more successful it would be . So what's the largest - selling brand of perfume in the world ? No , it's not Arpege or Chanel No. 5. It's Revlon's Charlie . The first brand to try a masculine name complete with pantsuit ads ...
Pagina 110
... leading brands , Marlboro and Winston , have long since line - extended the lights , 100 - mm , and menthol . So ... brand of corn - oil margarine and the biggest seller . But the first corn - oil margarine was Mazola . A classic exam- ple of ...
... leading brands , Marlboro and Winston , have long since line - extended the lights , 100 - mm , and menthol . So ... brand of corn - oil margarine and the biggest seller . But the first corn - oil margarine was Mazola . A classic exam- ple of ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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Parole e frasi comuni
airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York