Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
Risultati 1-3 di 9
Pagina 24
... me - too products killed the product era , the me - too companies killed the image era . As every company tried to establish a reputation for itself , the noise level became so high that relatively few companies succeeded . And of the ...
... me - too products killed the product era , the me - too companies killed the image era . As every company tried to establish a reputation for itself , the noise level became so high that relatively few companies succeeded . And of the ...
Pagina 53
... me - too response . ( Usually phrased more diplomatically as " keeping in tune with the times . " ) Why products fail Most products fail to achieve reasonable sales goals because the accent is on " better " rather than “ speed . ” That ...
... me - too response . ( Usually phrased more diplomatically as " keeping in tune with the times . " ) Why products fail Most products fail to achieve reasonable sales goals because the accent is on " better " rather than “ speed . ” That ...
Pagina 72
... me- too competitors from muscling their way into your territory . A good name is the best insurance for long - term success . People is a brilliant name for the gossip - column magazine . It's a run- away success . The me - too copy ...
... me- too competitors from muscling their way into your territory . A good name is the best insurance for long - term success . People is a brilliant name for the gossip - column magazine . It's a run- away success . The me - too copy ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
11 sezioni non visualizzate
Altre edizioni - Visualizza tutto
Parole e frasi comuni
airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York