Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
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Pagina vii
... overcommunicated society ... 1 Chapter 1. What Positioning Is All About Many people misunderstand the role of communication in business and politics today . In our overcommunicated society , very little communication actually takes ...
... overcommunicated society ... 1 Chapter 1. What Positioning Is All About Many people misunderstand the role of communication in business and politics today . In our overcommunicated society , very little communication actually takes ...
Pagina 6
The Battle for Your Mind Al Ries, Jack Trout. The overcommunicated society The answer is that we have become an overcommunicated soci- ety . The per - capita consumption of advertising in America today is $ 376.62 a year . ( That ...
The Battle for Your Mind Al Ries, Jack Trout. The overcommunicated society The answer is that we have become an overcommunicated soci- ety . The per - capita consumption of advertising in America today is $ 376.62 a year . ( That ...
Pagina 14
... overcommunicated society is difficult . Yet you are often better off if communication doesn't take place . At least until you are ready to position yourself for the long term . You never get a second chance to make a first impression ...
... overcommunicated society is difficult . Yet you are often better off if communication doesn't take place . At least until you are ready to position yourself for the long term . You never get a second chance to make a first impression ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York