Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
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Pagina 21
... selling book ever published ? ( Also the first book ever printed with movable type ? ) The Bible , of course . And the second largest - selling book ever published ? Who knows ? New York is the largest cargo port in the United States ...
... selling book ever published ? ( Also the first book ever printed with movable type ? ) The Bible , of course . And the second largest - selling book ever published ? Who knows ? New York is the largest cargo port in the United States ...
Pagina 108
... selling brand of bubble gum , it's likely to become the largest - selling brand of chewing gum of any type . What's an Eveready ? Many companies find themselves in rough water when new technologies rock their boats . Eveready , a ...
... selling brand of bubble gum , it's likely to become the largest - selling brand of chewing gum of any type . What's an Eveready ? Many companies find themselves in rough water when new technologies rock their boats . Eveready , a ...
Pagina 127
... selling of companies Actually , a lot of buying and selling of companies is going on . Only it's called different names . When a new employee accepts a job , he or she “ buys ” the company . ( With its recruiting programs , a company is ...
... selling of companies Actually , a lot of buying and selling of companies is going on . Only it's called different names . When a new employee accepts a job , he or she “ buys ” the company . ( With its recruiting programs , a company is ...
Sommario
Introduction | 1 |
Getting Into the Mind | 19 |
example most people put Hertz on the top rung Avis on the sec | 29 |
Copyright | |
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airline Alka-Seltzer asked aspirin AT&T automobile average Avis Bayer beer Belgium better brand name Cadillac called candy bar Caribbean Chase Manhattan Chevrolet Church Citibank cities Coca-Cola cola communication competition competitors concept consumer copier corn corporate course creneau Cutty Dial Duracell established European American example Fiberglas Ford going happen Hertz house name idea industry initials Jamaica JCPenney Kleenex Kodak Kraft laser leader leading brand line extension Long Island Trust look magazine Mailgram margarine me-too Michelob Milk Duds million Motors outsells overcommunicated society percent person positioning strategy problem Procter & Gamble prospect prospect's mind repositioning Sabena Sara Lee selling Stolichnaya Stowe success television There's things tion trap Tylenol U.S. Virgin Islands United Jersey Vatican II Volkswagen Western Union What's the name words Xerox York