Positioning: The Battle for Your MindMcGraw-Hill, 1986 - 213 pagine This business classic deals with the problems of communicating to a skeptical, media-blitzed public. |
Dall'interno del libro
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Pagina 13
... words either . Consider this : The Lord's Prayer contains 56 words ; the Gettysburg Address , 266 ; the Ten Commandments , 297 ; the Declaration of Independence , 300 ; and a recent U.S. govern- ment order setting the price of cabbage ...
... words either . Consider this : The Lord's Prayer contains 56 words ; the Gettysburg Address , 266 ; the Ten Commandments , 297 ; the Declaration of Independence , 300 ; and a recent U.S. govern- ment order setting the price of cabbage ...
Pagina 89
... words out loud as you forced your mind to connect the written word with the aural sound stored in the brain . By comparison , learning to speak requires much less effort than learning to read . We store sounds directly and then play ...
... words out loud as you forced your mind to connect the written word with the aural sound stored in the brain . By comparison , learning to speak requires much less effort than learning to read . We store sounds directly and then play ...
Pagina 203
... words . With the right choice of words , you can influence the thinking process itself . ( As proof that the mind " thinks with words " and not abstract thoughts , consider how a language is learned . To be really fluent in a foreign ...
... words . With the right choice of words , you can influence the thinking process itself . ( As proof that the mind " thinks with words " and not abstract thoughts , consider how a language is learned . To be really fluent in a foreign ...
Sommario
Introduction | 1 |
The Assault on the Mind | 11 |
Getting Into the Mind | 19 |
Copyright | |
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