The Dynamics of Persuasion: Communication and Attitudes in the 21st Century

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Routledge, Taylor & Francis Group, 2017 - 627 pagine
Cover -- Title -- Copyright -- Contents in Brief -- Contents -- Preface -- Acknowledgments -- PART ONE: FOUNDATIONS -- Chapter 1 Introduction to Persuasion -- Persuasion: Constancies and Changes -- The Number and Reach of Persuasive Communications Have Grown Exponentially -- Persuasive Messages Travel Faster Than Ever Before -- Persuasion Has Become Institutionalized -- Persuasive Communication Has Become More Subtle and Devious -- Persuasive Communication Is More Complex and Mediated -- Persuasive Communication Has Gone Digital -- Social Media Intersections -- Foundations of Persuasion -- Defining Persuasion -- Persuasion Is a Symbolic Process -- Persuasion Involves an Attempt to Influence -- People Persuade Themselves -- Persuasion Involves the Transmission of a Message -- Persuasion Requires Free Choice -- Summary -- Persuasion versus Coercion -- Persuasion and Coercion Overlap on the International Stage -- The Bad Boys of Persuasion -- Understanding Persuasive Communication Effects -- Conclusions -- Chapter 2 Historical and Ethical Foundations -- Historical Review of Persuasion Scholarship -- Ancient Greece: "It's All Sophos to Me"--The First Persuasion Theorist -- When in Rome, Speak as the Roman Rhetoricians -- Rhetorical Developments in the United States -- Origins of the Social Scientific Approach -- The Contemporary Study of Persuasion -- Seeing the Big Picture -- Persuasion and Ethics -- Normative Theories of Ethics -- Becoming an Ethical Persuader -- The Present Approach -- Conclusions -- PART TWO: THE NATURE OF ATTITUDES -- Chapter 3 Attitudes: Definition and Structure -- The Concept of Attitude -- Characteristics of Attitudes -- Attitudes Are Learned -- Attitudes Are Global, Typically Emotional, Evaluations -- Attitudes Influence Thought and Action -- Values and Beliefs -- Structure of Attitudes -- Expectancy-Value Approach

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Informazioni sull'autore (2017)

Richard M. Perloff, Professor of Communication at Cleveland State University, has been on the faculty at Cleveland State since 1979. He has written scholarly textbooks on persuasion, political communication, and the communication of AIDS prevention. Dr. Perloff is a nationally-known expert on the third-person effect, the divergent perceptions of mass media impact on others and the self. He also published the book The Dynamics of Political Communication.

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