Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight & SoundFree Press, 2005 - 237 pagine That gratifying new car smell is actually a manufactured 'new car' aroma. The sound of Kellogg's cornflakes crunching in our mouths is created in sound labs. Singapore Airlines has patented the smell in its cabins. This book shows how all of this, among other things, can be done. |
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Brand Sense: How to Build Powerful Brands Through Touch, Taste, Smell, Sight ... Martin Lindstrom Anteprima limitata - 2005 |
BRAND sense: Sensory Secrets Behind the Stuff We Buy Martin Lindstrom Anteprima non disponibile - 2005 |