The Dynamics of Persuasion: Communication and Attitudes in the Twenty-First CenturyRoutledge, 19 dic 2016 - 648 pagine The Dynamics of Persuasion has been a staple resource for teaching persuasion for nearly two decades. Author Richard M. Perloff speaks to students in a style that is engaging and informational, explaining key theories and research as well as providing timely and relevant examples. The companion website includes materials for both students and instructors and expanding the pedagogical utilities. The sixth edition includes:
The fundamentals of the book – emphasis on theory, clear-cut explanation of findings, in-depth discussion of persuasion processes and effects, and easy-to-follow real-world applications – continue in the sixth edition. |
Sommario
FOUNDATIONS | |
Introduction to Persuasion | |
Foundations of Persuasion | |
People Persuade Themselves | |
Persuasion versus Coercion | |
Understanding Persuasive Communication Effects | |
PART | |
Central Processing | |
BEHAVIOR | |
Criticisms and Reconciliations | |
Source Factors in Persuasion | |
Source Factors in Persuasion Chapter 9 Fundamentals of the Message | |
Language | |
Conclusions | |
Historical and Ethical Foundations | |
The Contemporary Study of Persuasion | |
The Present Approach | |
Conclusions | |
THE NATURE OF ATTITUDES | |
Definition and Structure | |
Values and Beliefs | |
Affect Symbols and Ideologies | |
IntraAttitudinal Consistency | |
Theory and Research on Strong Attitudes | |
Functions and Consequences | |
Attitude Functions and Persuasion | |
Models of AttitudeBehavior Relations | |
Gray Areas and Ethical Issues | |
Attitude Measurement | |
Guttman Scale | |
Policy Implications | |
Focus Groups and OpenEnded Measures | |
Conclusions | |
CHANGING ATTITUDES AND BEHAVIOR | |
Processing Persuasive Communications | |
Yale Attitude Change Approach | |
Motivation to Process | |
Fear and Guilt | |
Cognitive Dissonance Theory | |
Applications | |
Explanations and Controversies | |
Dissonance and Persuasion | |
Conclusions | |
PERSUASIVE COMMUNICATION CONTEXTS | |
Interpersonal Persuasion | |
Applications | |
Thats not All | |
ComplianceGaining | |
Beyond ComplianceGaining | |
Advertising Marketing and Persuasion | |
Mere Exposure | |
The Magic of Association | |
Ethical and Legal Issues | |
Conclusions | |
Health Communication Campaigns | |
Campaign Effects | |
State Antismoking Campaigns | |
Glossary | |
Altre edizioni - Visualizza tutto
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century Richard M. Perloff Anteprima non disponibile - 2017 |
The Dynamics of Persuasion: Communication and Attitudes in the 21st Century Richard M. Perloff Anteprima non disponibile - 2017 |