The Reciprocity Advantage: A New Way to Partner for Innovation and GrowthBerrett-Koehler Publishers, 15 set 2014 - 240 pagine A powerful new kind of competitive advantage is now possible thanks to technological and social disruptions that are already occurring. These disruptions revolutionize how companies can partner to create new growth. The Reciprocity Advantage shares a model for creating that growth: define your right-of-way (the underutilized resources you already own that you can share with others), partner to do what you can't do alone, experiment to learn, and scale the new business at low risk. Reciprocity and advantage are words that are not normally seen together, but reciprocity—giving now to get later—will become a normal part of winning in the future. The Reciprocity Advantage shows you how to leverage new forces like digital natives and cloud-served supercomputing now into massively scalable, profitable, incremental growth for your business. Provocative and pragmatic, leading ten-year forecaster Bob Johansen and experienced business developer Karl Ronn describe how to lean in to disruptions to create new growth for your business. They include actual cases showing early successes for a range of companies and nonprofits like IBM, Microsoft, Google, Apple, and TED. They then provide key exercises to define your promising new ideas and nurture them into healthy new businesses. Their recommendations are based on practical experience in managing the problems of new business creation and many years of helping others see the future more clearly. Distilled from hands-on work, this book gets you started today on creating your own reciprocity advantage. |
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The Reciprocity Advantage: A New Way to Partner for Innovation and Growth Bob Johansen,Karl Ronn Anteprima limitata - 2014 |
The Reciprocity Advantage: A New Way to Partner for Innovation and Growth Bob Johansen,Karl Ronn Anteprima non disponibile - 2014 |
The Reciprocity Advantage: A New Way to Partner for Innovation and Growth Karl Ronn,Bob Johansen Anteprima non disponibile - 2014 |
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3D printing Alex Kozinski allow amplify App Store Apple assets become big data billion-dollar business brand business model chapter cloud cloud-served supercomputing companies competition core business corporations create current business customers decade develop diasporas digital natives disrupt example experiment to learn Febreze food safety forecasts future forces gameful engagement GFSI give Google Fiber grow growth IBM’s idea IFTF imagine increasingly industry innovation insight intellectual property interfaces Internet investment iPhone Kansas City Karl killer issues leaders maker mass customization McDonald’s Microsoft million networks of trust option organizations ownable partnerships platform possible railroads rapid prototyping reciprocity advantage right-of-way risk scalable reciprocity scale share Silicon Valley Smarter Planet social social media socialstructing Software Development Kit Swiffer TechShop TED conference TEDx tion today’s trains transactional users video games VUCA World