Exploring Corporate Strategy

Copertina anteriore
Prentice Hall Europe, 1999 - 972 pagine
The latest edition of this highly successful text covers all the underlying concepts, analytical methods and processes of development, selection, formulation and implementation of strategy.

Informazioni sull'autore (1999)

Gerry Johnson is Sir Roland Smith Professor of Strategic Management at the School of Management, University of Lancaster.

Informazioni bibliografiche

TitoloExploring Corporate Strategy
AutoriGerry Johnson, Kevan Scholes
Edizione5, illustrata
EditorePrentice Hall Europe, 1999
ISBN0130807400, 9780130807403
Lunghezza972 pagine
  
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