Positioning: The Battle for Your MindMcGraw Hill Professional, 3 gen 2001 - 213 pagine "One of the most important communication books I've ever read. I highly recommend it!" "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 10
... Belgium . While Sabena captured the lion's share of the traffic to Bel- gium , they were on a very meager diet . Not too many people were flying to this little country . Only one out. 137 Chapter 15. Positioning a Country: Belgium.
... Belgium . On the country ladder in the prospective traveler's mind , Belgium was on one of the bottom rungs . If it was on the ladder at all . One look at the situation and it was easy to tell what was wrong with Sabena's advertising ...
... Belgium Belgium is a beautiful country with many of the things that appeal to the seasoned European traveler . Like interesting cit- ies , historical palaces , museums , and art galleries . Oddly enough , many Belgian people don't have ...
Sommario
Introduction | 1 |
Chapter 1 What Positioning Is All About | 5 |
Chapter 2 The Assault on the Mind | 11 |
Copyright | |
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