Positioning: The Battle for Your MindMcGraw Hill Professional, 3 gen 2001 - 213 pagine "One of the most important communication books I've ever read. I highly recommend it!" "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 5
... Trust Company , you should know a little bit about the territory . For many years Long Island Trust was the leading bank on the Island . It was the largest ... Long Island's residents commute. 159 Chapter 19. Positioning a Long Island Bank.
Al Ries, Jack Trout. Also , a good number of Long Island's residents commute to New York City everyday and do part of their banking at these same banks . However , the intrusion of the big city banks into Long Island Trust's territory ...
... Trust's position improved in every attribute . Many branches Long Island Trust ... 7.0 National Bank of North America 6.8 Chemical .. 6.6 Citibank 6.5 Chase Manhattan 6.1 European American 6.1 From last to first place in ... Long Island Bank.
Sommario
Introduction | 1 |
Chapter 1 What Positioning Is All About | 5 |
Chapter 2 The Assault on the Mind | 11 |
Copyright | |
24 sezioni non visualizzate