Positioning: The Battle for Your Mind
"One of the most important communication books I've ever read. I highly recommend it!"
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Risultati 1-3 di 4
19 _ _ _ L Posltlonlng a Long Island bank Like Western Union, banks sell a
service and not a product. ... The Long Island banking situation To understand
how we developed a position for the Long Island Trust Company, you should
know a ...
Also, a good number of Long Island's residents commute to New York City
everyday and do part of their banking at these same banks. However, the
intrusion of the big city banks into Long Island Trust's territory was only part of the
(A tiny drawing of Long Island is dwarfed by an enormous drawing of Manhattan.)
“If times get tough, will the city banks get going? (Back to the city.)” Fifteen months
later the same research was repeated. Notice how Long Island Trust's position ...
Cosa dicono le persone - Scrivi una recensione
Chapter 1 What Positioning Is All About
Chapter 2 The Assault on the Mind
24 sezioni non visualizzate