Positioning: The Battle for Your MindMcGraw Hill Professional, 3 gen 2001 - 213 pagine "One of the most important communication books I've ever read. I highly recommend it!" "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 11
Al Ries, Jack Trout. 17 Positioning a product : Milk Duds The brand is Milk Duds , a product of Switzer Clark . Milk Duds is a candy product that comes in a little yellow and brown box . It had a reputation as a " movie " candy for ...
... getting smaller . " " You can suck up a candy bar awfully fast these days ! " This is the soft , chocolaty underbelly of the candy bar competition . Milk Duds are different . They come in a box 150 Positioning a Product : Milk Duds.
Al Ries, Jack Trout. Milk Duds are different . They come in a box instead of a package . They give the kid 15 individual slow - eating chocolate- covered caramels . Compared with a candy bar , a box of Milk Duds will last a ... Milk Duds 151.
Sommario
Introduction | 1 |
Chapter 1 What Positioning Is All About | 5 |
Chapter 2 The Assault on the Mind | 11 |
Copyright | |
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