Positioning: The Battle for Your MindMcGraw Hill Professional, 3 gen 2001 - 213 pagine "One of the most important communication books I've ever read. I highly recommend it!" "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 41
... going to learn about that person in the next 5 years . Since so little material about your candidate is ever going to get into the mind of the voter , your job is really not a " com- munication " project in the ordinary meaning of the ...
... going to benefit much from hard work . The problem is not what , but when , The extra effort , if it is going to be of much help , should be applied early to establish the precious posture of product leadership . With it , everything is ...
... going - in preference , or position , for a brand of peas . In this case , any well - known brand name is going to do better than any unknown name . And if you work for a company with thousands of small - vol- ume products ( 3M is a ...
Sommario
Introduction | 1 |
Chapter 1 What Positioning Is All About | 5 |
Chapter 2 The Assault on the Mind | 11 |
Copyright | |
24 sezioni non visualizzate