Positioning: The Battle for Your MindMcGraw Hill Professional, 3 gen 2001 - 213 pagine "One of the most important communication books I've ever read. I highly recommend it!" "...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...." The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today. |
Dall'interno del libro
Risultati 1-3 di 9
... Jamaica . Investment or tourism ? Jamaica at the time needed both . But which should come first ? Obviously , investments won't do much for tourism , but many tourists work for big companies . If they come back from Jamaica with ...
... Jamaica into . What is the verbal essence of Jamaica ? An old advertisement said , " Jamaica is the big green island in the Caribbean that has deserted beaches , cool mountains , country pastures , open plains , rivers , rapids ...
... Jamaica could even copy one of the most successful of Hawaii's marketing ploys : meeting tourists with flowers at the airport . Jamaica has beautiful flowers and this gesture , above all , would say that Jamaica is a friendly place as ...
Sommario
Introduction | 1 |
Chapter 1 What Positioning Is All About | 5 |
Chapter 2 The Assault on the Mind | 11 |
Copyright | |
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