Positioning: The Battle for Your Mind
"One of the most important communication books I've ever read. I highly recommend it!"
"...Ries and Trout taught me everything I know about branding, marketing, and product management. When I had the idea of creating a very large thematic community on the Web, I first thought of Positioning...."
The first book to deal with the problems of communicating to a skeptical, media-blitzed public, Positioning describes a revolutionary approach to creating a "position" in a prospective customer's mind-one that reflects a company's own strengths and weaknesses as well as those of its competitors. Writing in their trademark witty, fast-paced style, advertising gurus Ries and Trout explain how to:
Positioning also shows you how to:
Ries and Trout provide many valuable case histories and penetrating analyses of some of the most phenomenal successes and failures in advertising history. Revised to reflect significant developments in the five years since its original publication, Positioning is required reading for anyone in business today.
Risultati 1-3 di 15
Repositioning. the. competition. There comes a time when you can't find a
creneau. With hundreds of variations in each product category on the market, the
chances of finding an open hole today are very slim. For example, take your
Of all companies, Procter 8c Gamble should have known the power of
repositioning. And should have taken steps in advance to protect Pringle's.
Repositioning Listerine One of P 8: G's most powerful programs is the one for
Scope mouthwash ...
If Scope had been given a name like Close-Up toothpaste, it could have parlayed
its brilliant repositioning strategy with sales success to match. Repositioning vs.
comparative ads The success of the Tylenol, Scope, Royal Doulton, and other ...
Cosa dicono le persone - Scrivi una recensione
Chapter 1 What Positioning Is All About
Chapter 2 The Assault on the Mind
24 sezioni non visualizzate