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...MATTER WEDNESDAY, JUNE 21, 1916 PRICE: TEX CENTS A COPY THREE DOLLARS A YEAR 381 FOURTH AVENUE, NEW YORK MAZDA "Not the name of a thing, but the mark of a service" MAZDA Service is the hub— MAZDA lamp manufacturers the spokes — in the wheel of incandescent lamp progress The...

...Package Except in the Far Wett and South Packed in Sealed Round Packages with Removable Cover (308S) MAZDA "Not the name of a thing, but the mark of a lervice' .A MAZDA Lump for every purpose MAZDA is the trademark of a world-wide service to certain...

...ISC. Address JOHN MARTIN'S HOUSE, Inc. No. 5 West 39th St., New York THE OUTLOOK ADVERTISING SECTION Not the name of a thing but the mark of a Service ' as the search the light goes on gets Cheaper and Better Already you have seen triumph after triumph...

...who made the lamp; the mark MAZDA tells what standards of excellence governed its making :: :: :: :: MAZDA "Not the name of a thing, but the mark of a service The Meaning of MAZDA MAZDA is the trademark of a world*wide service to certain amp manufacturer*, Its...

...lining to prevent robe from slipping or blowing. Blue, black, or gray. 74-inch size, W.50. M .\J^ Stf MAZDA 'Not the name of a thing, but the mark of a tervice" A MAZDA Lamp for every purpose MAZDA is the trademark of a worldwide service to certain lamp...

...territory are invited to correspond In answering advertisements please mention SCRIBNER'S MAGAZINE ''Not the name of a thing, but the mark of a service" ZDA MAZDA Service —a systematic research for making lamps more economical THE MEANING OF MAZDA—...

...of the General Electric Company. /27\ RESEARCH LABORATORIKS OF THE v£JS/ GENERAL EIF.CTRIC COMPANY MAZDA "Not the name of a thing, but the mark of a service" 46-10 Keeping the Raw Material Up to Standard How Heinz, Bradley Knitting Co. and Others Are Guarding...

...This helps to diagnose the case. From the merchant's answers and information collected from various "Not the name of a thing, but the mark of a service" No lamps can ever be marked MAZDA unless they embody MAZDA Service standards of excellence The Meaning...