Shopping in the Renaissance: Consumer Cultures in Italy 1400-1600
Shopping was as important in the Renaissance as it is today. This fascinating and original book breaks new ground in the area of Renaissance material culture, focusing on the marketplace and such related topics as middle-class to courtly consumption, the provision of foodstuffs, and the acquisition of antiquities and holy relics. The book investigates how men and women of different social classes went to the streets, squares, and shops to buy goods they needed and wanted on a daily—or a once-in-a-lifetime—basis, during the Renaissance period.Evelyn Welch draws on wide-ranging sources to expose the fears, anxieties, and social possibilities of the Renaissance marketplace and to show the impact of these attitudes on developing urban spaces. She considers transient forms of sales such as fairs, auctions, and lotteries as well as consumers themselves. Finally, she explores antiquities and indulgences, both of which posed dramatic challenges to contemporary notions of market value and to the concept of commodification itself.
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Markets and Metaphors
Shopping and Surveillance
The Geography of Expenditure
Acquisition and Excitement
Men in the Marketplace
Shopping with Isabella dEste
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Shopping in the Renaissance: Consumer Cultures in Italy, 1400-1600
Evelyn S. Welch
Anteprima non disponibile - 2009
antiquities Antonio apothecary Archivio di Stato Archivio storico auction Biblioteca Bologna bottega bought buyers cash Castellani century church citta cloth coins cose court Datini detto ducats Early Modern elite example fair feast Ferrara Figure Firenze Florence Florentine florins Francesco giorni Giovanni Giustizia Vecchia gold Gonzaga guild household images important Isabella d'Este Issogne Italian Italy Lanciano late lire loans London Lorenzo Lorenzo Lotto lottery Luca Landucci Mantova Mantua marketplace Medici Mercato Vecchio merchants Milan Milanese Notes to pages officials ogni Palazzo pawn payment Piazza San Marco Pietro Prato Priuli purchases Regesti Renaissance Rialto Roma Rome Sanudo scudi second-hand sell sellers Sensa servants Sforza shops Siena Signoria silk silver sixteenth sixteenth-century social sold soldi spese stalls storia street suggested Tacuinum sanitatis town Turin tutto urban vendors Venetian Venezia Venice women Zizilia