Designing Brand Identity: An Essential Guide for the Whole Branding Team
Wiley, 31 ago 2009 - 320 pagine
Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):
"An inspiring and powerful toolkit."
"Alina Wheeler provides a practical structure for the brand building process."
"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
"A valued reference book for all members of the branding team."