Designing Brand Identity: An Essential Guide for the Whole Branding Team

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Wiley, 31 ago 2009 - 320 pagine
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Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011):

"An inspiring and powerful toolkit."
—The Marketer

"Alina Wheeler provides a practical structure for the brand building process."
—Al Ries, coauthor, Positioning

"Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies."
—Marty Neumeier, author, The Brand Gap

"A valued reference book for all members of the branding team."
—Communication Arts

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Informazioni sull'autore (2009)

Alina Wheeler engages enterprises in a dynamic process to build their brands and embrace best practices. Wheeler inspires the whole branding team to seize every opportunity to design compelling customer experiences.
Wheeler is passionate about her subject, and speaks to groups large and small around the world, from Beijing to Bucharest.

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