Designing Brand Identity: An Essential Guide for the Whole Branding TeamWiley, 31 ago 2009 - 320 pagine Praise for previous editions of Designing Brand Identity (Wall Street Journal, Best-Seller, Spotlight 1/23/2011): "An inspiring and powerful toolkit." "Alina Wheeler provides a practical structure for the brand building process." "Wheeler's book offers a cogent description of how strategy and design meet in the real world among world-class companies." "A valued reference book for all members of the branding team." |
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Designing Brand Identity: An Essential Guide for the Whole Branding Team Alina Wheeler Anteprima non disponibile - 2010 |